At the end of 2012 Daniel Rettig and Hendrik Schneider visited Las Vegas for seven weeks with the aim of creating an unusual portrait of the city and its people. The resulting publication “Views On Vegas” is their Bachelor Thesis and contains a series of 42 portraits and interviews with Las Vegas citizens as well as visual impressions of the city beyond the Strip.

German Design Award 2014 – Nominee DDC Award

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Las Vegas, the glittering metropolis in the Mohave Desert is commonly known for its excessive parties and 24-hour gambling. Most visitors only stay for a few days and barely feel the need to leave the Strip and its casinos.

Taking a further look beyond the famous Las Vegas Boulevard, one will find a metropolitan area of almost two million inhabitants. Despite the impact of the financial crisis – rising unemployment and dropping property values – people are still drawn to Las Vegas. The city keeps on growing constantly.

Who are the people that call this city their home? Why did they decide to move there and how do they feel about living in a place that never seems to sleep?

Views On Vegas
Daniel Rettig and Hendrik Schneider
284 × 250 mm, 230 Pages
Published in English

Bachelor Thesis
Communication Design
University of Applied Sciences Mainz
Supervising Professor: Ulysses Voelker

Las Vegas is a big cornucopia filled
with all kinds of different people.
Everybody comes here for something.
Not everybody finds it but it’s a
crazy ride once you get down here.

Max Rodriguez

Las Vegas isn’t just the Strip. When
you get away from that 4-mile
stretch, this is a regular community
like any other city. It’s a big city,
but it has a small town feel.

Jack Clements

Nobody thinks Las Vegas has
culture but it really does. There
is a culture every place and
people don’t see ours, because
the lights are too blinding.


Exhibition Views On Vegas

In January 2013 “Views On Vegas” was exhibited at the University of Applied Sciences in Mainz along with the work of other graduates of Communication Design. Have a look at the great final projects at

Exhibition Views On Vegas

NOVUM – World of Graphic Design

The April issue of Novum is all about photography. We are featured with “Views on Vegas” as one of eight photographic projects.The magazine can be purchased here.

Views On Vegas – NOVUM


The magazine “stadtaspekte – the third side of the city” deals with urban areas and city life. The second issue “grey areas” can be purchased here.

Views On Vegas – stadtaspekte


Issue 14 of PhotoPresse features an interview with us and shows a collection of portraits from our project “Views On Vegas”.

Views On Vegas – Photo Presse

Thanks for being part of this project

Alfred, Amos Glick, Andrew and Kelly of SwingShift SideShow, Annelise Calas, Armando Farfan Jr., Betty Willis, Cactus and the Double Down Saloon, Cambria, Candace Ross of the Temple of Sekhmet, Claudia Ramirez and the Sin City Rollergirls, Clay Heximer and the Neon Museum, Dahlia Wachs, Dave Christensen, DeAndre Marshall and the House of Ryu Athletic Center, Edvin Escobar, Emily Miller and The Gun Store, Evan Croner, Heidi Swank, Jack Clements and the LVMPD, Jack LeVine, Jason Burke of Hangover Heaven, Kacie, Kris and George of Dub Church, LaRue McCay, Mack Smith Jr. of Hair Unlimited, Mary, Matthew O’Brien, Maurice Friedman, Max Rodriguez and the Latin Riderz, Michael John Hansen, Natalie Young and eat., Paul Besterman and the Las Vegas Shakespeare Company, Randy Cothran of Performance Motorsports, Randy Couture of Xtreme Couture MMA, Robert Fowler of the Victory Baptist Church, Rudalenska, Shane van Ranniger and The Piercing Shop, Stu Mayfield and the Gamblers General Store, Su Limbert, Tally Klouchek, Tim Arnold and the Pinball Hall of Fame, Turbo of The Vermin, Zane Lamb

Thanks for your support

USA: Will Koby and Mandy Tibbals, Adam Carmer of the Freakin‘ Frog, Alyssa and David Grey of Flying Dreams, Danny, Gina Quaranto of Blackbird Studios, Gunny, Jermaine Davis, Keith and Tanya Hoover, Kelly Klouchek, Kim Schaefer of the Downtown Project, Kris Salcedo, Louis Schneidman and Trapeze Las Vegas, Marjorie Holland, Myra Fukuno, Paul Igou, Richard Meeker, Ryan Meredith, Ryan and Kelly Stetins, Scott Swank, TJ Wimbs, Voki Kalfayan of Absinthe

Germany: Juliane Stöckel, Alisa Schneider, Andreas Fitza, Bodo and Elke Rettig, Carmen Mauerer, Doris and Michael Rettig, Elisa Biscotti, Gisela and Wilfried Schneider, Günter Appel, Katrin Rettig, Lisa Lorenz, Magrit and Jürg Hankel-Püntener, Melanie Arsjad, Natascha Hohmann, Paul Schneider, Ralf Seip, Sarah Cook, Stefanie Fernsemer, Tabea Dölker, Thomas Brenner, George Odysseos, Ulysses Voelker

Daniel Rettig and Hendrik Schneider met during their studies of Communication Design at the University of Applied Sciences in Mainz.

After completing their bachelor thesis “Views On Vegas” they graduated with honors.

Together they run Stick Up Studio, a design agency offering a range of services including Photography, Publication Design, Branding and Identity.

Their project “Views On Vegas” is nominated for the German Design Award 2014 by the German Design Council (Rat für Formgebung) and was recently awarded at “Gute Gestaltung 14” by the German Designer Club (DDC).

If you are interested in help funding the publication of the book, exhibit some of the photographs or write about the project and therefore need some more information, please get in touch.

Daniel Rettig and
Hendrik Schneider

Stick Up Studio

Rheinallee 88
Gebäude 16
55120 Mainz

+49 (0)6131 4863813

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