Las Vegas, the glittering metropolis in the Mohave Desert, is commonly known for its exorbitance. Despite the fact that the famous Strip is just a four-mile stretch, gambling, weddings and excessive parties are the main subjects to be associated with the city. The book “Views On Vegas” by German photographers Daniel Rettig and Hendrik Schneider portrays the city aside of established clichés. Rettig and Schneider photographed inhabitants in their personal surroundings and conducted intimate interviews about their relationships with this allegedly unusual place of residence. Images of the city deliberately play with common expectations and complement the journey beyond the famous Strip. The combination of photographs and interviews provides unusual and very personal insights. “Views On Vegas” is a snap-shot of a city in a constant state of change – a book for everyone interested in taking a look behind the neon facade!

Thanks for being part of this project:

Alfred, Amos Glick, Andrew and Kelly of SwingShift SideShow, Annelise Calas, Armando Farfan Jr., Betty Willis, Cactus and the Double Down Saloon, Cambria, Candace Ross of the Temple of Sekhmet, Claudia Ramirez and the Sin City Rollergirls, Clay Heximer and the Neon Museum, Dahlia Wachs, Dave Christensen, DeAndre Marshall and the House of Ryu Athletic Center, Edvin Escobar, Emily Miller and The Gun Store, Evan Croner, Heidi Swank, Jack Clements and the LVMPD, Jack LeVine, Jason Burke of Hangover Heaven, Kacie, Kris and George of Dub Church, LaRue McCay, Mack Smith Jr. of Hair Unlimited, Mary, Matthew O’Brien, Maurice Friedman, Max Rodriguez and the Latin Riderz, Michael John Hansen, Natalie Young and eat., Paul Besterman and the Las Vegas Shakespeare Company, Randy Cothran of Performance Motorsports, Randy Couture of Xtreme Couture MMA, Robert Fowler of the Victory Baptist Church, Rudalenska, Shane van Ranniger and The Piercing Shop, Stu Mayfield and the Gamblers General Store, Su Limbert, Tally Klouchek, Tim Arnold and the Pinball Hall of Fame, Turbo of The Vermin, Zane Lamb

Daniel Rettig, a trained photographer, and Hendrik Schneider, a trained media designer, met during their studies in communication design at the University of Applied Sciences in Mainz, Germany.
After graduating with honors at the beginning of 2013, they joined forces and founded Stick Up Studio; a design agency focusing on photography, branding and publication design.
Their studio won a DDC Award for the book ‘Views On Vegas’ and was nominated for the German Design Newcomer Award 2014 by the German Design Council.